People skim. A good bio tells them in a few lines whether you're the right fit.
A simple structure
- Who you are and what you do.
- Who you help and the problems you solve.
- What makes your approach different.
- How to get in touch.
Write for the person searching, not for your CV.
Keep it between 60 and 150 words, use plain language and avoid jargon your clients wouldn't use.